Across multiple platforms, I create content and build brands. I also build with Lego.
I pioneered PEOPLE magazine's video division, creating a digital network of daily programming that showcased 4,000 pieces of original content a year. Guiding a bi-coastal team of creatives, I initiated this venture from the ground up, concurrently fostering and mentoring budding talents.
On a global scale, I spearheaded a transatlantic content team for Future PLC in both the US and UK. Collaborating seamlessly with divisions spanning editorial, experiential, sales, and marketing, I orchestrated a multi-disciplinary strategy. Our efforts yielded over 200 monthly videos across premier websites in consumer tech, gaming, and music domains.
A crowning achievement of 2022 was co-founding 90 Second Mentor, an acclaimed LinkedIn video program introducing business luminaries to timeless insights from authors, influencers, and entrepreneurs.
I firmly believe in redefining brand narratives through innovative, emotional content. This conviction led me to create impactful virtual initiatives for UJA Federation of New York and various trade shows across the US and Canada. I've orchestrated compelling video and print campaigns for notable names such as Orangetheory Fitness, CNN Underscored, Hunter Roberts Construction Group, Essence, Entertainment Weekly, and InStyle, in addition to numerous small businesses and national nonprofits.
My professional roots in Communications and PR allowed me to amplify national magazines, TV programs, Broadway productions, and film studios. Sharing knowledge, I've guest lectured at esteemed institutions like Columbia University, NYU's Leonard N. Stern School of Business, and Pratt Institute.
When not fiddling on Adobe Creative Suite or trying to make worthwhile TikToks, I can be found hunting for that elusive Lego piece.
How can I help tell your story?